About Us


The Evolution of Auto Magic

Originally known as the Auto Wax Company (AWC), Auto Magic has supplied the professional detailing industry with consistent, premium quality products for over 55 years. Auto Magic started with just a few key products and expanded over time to manufacture and distribute hundreds of professional products under many brand names, including Auto Magic®, Body Magic®, and Clay Magic®. In 2006, Auto Wax Company was purchased by Illinois Tool Works Inc. (ITW), a Fortune 250 diversified manufacturing company with more than 90 years of history. In 2014, AWC changed the name to its best-known brand: Auto Magic. Throughout our history, we have focused on creating high quality, value-added products and innovative customer solutions.

Throughout our company’s history, Auto Magic products have been recognized by major OEM’s as the premium supplier and industry expert for automotive and detailing products and procedures. Through the years Ford, Toyota, and Isuzu have embraced Auto Magic Six Stages of Reconditioning™ standards into their own Certified Programs. Additionally, we have been recognized by: Ford Motor Company, General Motors, Ford Remarketing, Toyota Certified, Isuzu, Hyundai and other major OEMs.

Our Compliance and Regulatory Departments work with national regulatory organizations to assure our products are VOC Compliant (where needed). We were also one of the first manufacturers of detail products to develop environmentally “friendly” formulas.

Auto Magic products are available throughout North America and many other countries around the world through authorized distributors.


Mission Statement:

With respect for the environment, Auto Magic employees and distributors seek to provide the finest products for the reconditioning industry, and build strong relationships with their customers.