Since 1960

Auto Wax Company, (AWC), based in Dallas, Texas, manufactures and supplies the automotive aftermarket with signature, premium quality car care products for over 45 years.

The company was founded in August 1960 by Paul D. Miller and a partner. They distributed reconditioning chemicals, which Paul had been making in his garage since the mid 50’s, to customers throughout Texas. Paul’s Auto Magic_®, a carpet cleaner, was their first product.

The success generated by this entrepreneurial sales force of two in the Dallas market enabled them to begin targeting markets outside of their home base.  Beginning in 1966, distributors throughout Texas, Oklahoma and five adjoining states began selling the now trademarked line of Auto Magicâ reconditioning products to professional clientele.

1960's Paste Wax

Father and Son

In 1975 Paul’s son, David Miller, joined the company after graduating from Southern Methodist University. Like his father, David brought both entrepreneurial skills and an acute business sense with him, which enabled him to direct and lead the company’s rapid sales growth during the 1970’s and early 80’s.

David developed a national sales force and made a commitment to quality by installing AWC’s first chemical lab. By 1990, AWC had evolved into an international competitor with distribution throughout the Americas, Europe, the Middle East and Asia.

More AWC Expansions In 1994, AWC expanded its marketing efforts with the introduction of a line of products formulated for the body shop environment, Body Magic®. Also that year, AWC launched its retail program with Clay Magic®. Truly an innovator, Clay Magic® has revolutionized the reconditioning world with it's vehicle preparation clay bar.