Originally known as the Auto Wax Company (AWC), Auto Magic, a part of the Illinois Tool Works Inc. (ITW) Global Body Repair Division, has supplied the professional detailing industry with consistent, premium quality products for over 55 years. Auto Magic started with just a few key products and expanded over time to manufacture and distribute hundreds of professional products under many brand names, including: Auto Magic®, Body Magic®, and Clay Magic®.
In 2006, ITW acquired Auto Wax Company. Founded in 1912, ITW (NYSE: ITW) is a global industrial company, comprised of seven industry-leading segments that are built around a differentiated and proprietary business model. ITW’s approximately 45,000 dedicated colleagues around the world thrive in the company’s decentralized, entrepreneurial culture. In 2021, ITW achieved revenue of $14.5 billion, with roughly half coming from outside North America.
In 2014, Auto Wax Company changed the name to its best-known brand: Auto Magic. Auto Magic is dedicated to delivering innovative, professional car detailing products and solutions that deliver ease of use and process efficiency for car dealerships and high-volume detailers while delivering value-added training & services.
Auto Magic products are available throughout North America and many other countries around the world through authorized distributors.